Need to Construct a Web site in 2022? Right here’s Your Recreation Plan

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Affiliate Disclosure: DreamHost maintains relationships with a few of our beneficial companions, so in the event you click on by way of a hyperlink and buy, we could obtain a fee. We solely suggest options we imagine in.

Very like 2020, this previous yr was a doozy — Jack left Twitter, the fixed move of celeb information, a billionaire area race, and, oh yeah, a worldwide pandemic — amongst a ton of different occasions. Issues can solely get higher in 2022, proper? Your resolutions would possibly embrace really studying the ebook to your Zoom ebook membership, calling your mother, or strolling off your new quarantine baking pastime.

However how’s this for a New Yr’s Decision: Construct a profitable web site from the bottom up

Through the previous two years, a lot of every day life moved on-line. Plus, with so many individuals needing additional money, 2022 is a good time to begin a aspect hustle, increase your small enterprise’s operations, or transfer your brick-and-mortar retailer on-line to higher serve a post-2020 world. 

Seems like a lofty purpose however, belief us, you’ve received the makings of a champion.

by way of GIPHY

Constructing a web based presence is like working a marathon. These exhausting 26.2 miles require long-time endurance constructed over months of coaching. Marathoners practice one step at a time and full one mile at a time.

This information is your coaching plan. 

As your trusty net host and digital coach, we’re right here to maintain you on monitor as you construct, develop, safe, and promote your new web site. We’ve damaged this web site constructing exercise plan into targets and duties to finish every quarter all through 2022, however be at liberty to work at your individual tempo. You do the sweating, and we’ll be proper with you (six toes away, in fact) with step-by-step directions, water cups, and cheese-tastic motivational indicators.

  1. First Quarter: Construct Your Web site 
  2. Second Quarter: Develop Your Web site
  3. Third Quarter: Safe Your Web site
  4. Fourth Quarter: Promote Your Web site

Sound good? You made it by way of 2021, one other marathon of a yr. We all know you may proceed to do exhausting issues. 

So tie up your Nikes, pull in your gymnasium shorts, and let’s get to work!

Table of Contents

First Quarter: Construct Your Web site

Step 1: Resolve on Your Mission

Able to race proper off the beginning block and bounce into find out how to construct an internet site? We love the passion. However earlier than even reaching the beginning line, you’ll want to get in some warm-ups and conditioning to determine a stable basis. Each good web site begins with a considerate plan. Open a recent new digital doc (or seize a pen and paper in the event you’d want to go old-fashioned) and full the next workouts.

Discover Your Goal

Why would you like an internet site within the first place? What do you hope it can accomplish? Ask your self, “What’s the function of this web site?”

The probabilities are infinite — however you’ll want to spell out what you need and who your audience is. Write down what you determine; you’ll use this function to information the whole lot else you do that yr.

Set Objectives

Time to dive deeper into the reflecting and set some particular targets to your web site. Seize your pen (or prepared your typing fingers) and, beneath your web site’s function, jot down a number of targets. There are many choices.

These targets ought to accomplish your web site’s function and drive the remainder of your plans.

Don’t lose sight of your end line — and don’t be afraid to regulate your targets over the approaching months.

Define Your Content material

You in all probability shouldn’t bake a cake with no recipe. Likewise, you may’t construct your web site till what parts you’ll want to make it a hit. So go forward and define your content material to be sure you hit your targets. Contemplate these parts: 

Begin together with your web site’s menu. What ought to its choices embrace? And in what order? Rank what’s most necessary to you — and your targets — on the high.

Do you wish to embrace a weblog? This will likely be useful for Search Engine Optimization (Web optimization) — extra on that in a minute — encourage engagement and group, construct your repute,  and set up you as an professional

If the weblog is the cornerstone of your web site, take a while to stipulate (or, for overachievers, write) your first few posts and plan some subjects you would possibly write about over the following yr.

The About Me web page is your house to inform your story and describe your enterprise. Don’t skip out on this opportunity to attach together with your prospects.

Do you want a spot to explain the services or products you’re promoting, both on-line or in your bodily retailer? In case your goal is to drum up enterprise instantly from the net web page, that is important. Take into consideration classes and subcategories of merchandise, and think about the way you would possibly describe or promote them to your web site guests.

What’s included on the homepage? Your contact data? Possibly, though that might simply be its personal web page. A memorable photograph? Positively. 

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One other homepage must-have: a name to motion (CTA). Your CTA ought to invite guests to do one thing, reminiscent of take a look at your choices, join your publication, or delve into your weblog.

Step 2: Select a Area and Platform

Prepared. Get set. We’re inching nearer to launching your web site, however earlier than we are able to get going, it first wants a reputation and a spot to stay.

Choose a Area Title

Principally, a website is what you kind into the bar on the high of your browser to level to a particular web site. For instance, to seek out us at DreamHost, you kind in A site consists of two elements:

  1. The highest-level area (TLD) — In, the “.com” half is our TLD. The extra widespread TLDs embrace .com, .internet, .org, .data. You’ll be able to even select one thing jazzier, like one of many new TLDs: .celebration, .web site, .pizza, .limo, .retailer, and extra. Not less than for now, although, .com continues to be the most typical TLD.
  2. The second-level area (SLD) — In our area title, that’s “dreamhost.” That is the key phrase that may function the deal with to your web site. Be sure it’s particular, descriptive, and memorable in order that prospects can simply discover and bear in mind it.

Jot down your best area title and see whether it is obtainable for buy. In the event you can’t discover your first-choice area title, we’ll allow you to discover different nice choices.

Choose a Internet hosting Plan

The area title is your web site’s deal with, and internet hosting is the bodily area (spoiler: a server) the place your web site lives. The internet hosting plan you select to your web site will affect many issues — like how briskly your web site hundreds and how much upkeep it’s a must to do.

DreamHost provides a number of nice choices to cowl a wide range of webhosting wants (not that we’re biased about this in any respect, ahem).

For newcomers, we suggest shared internet hosting. It’s inexpensive, quick, and meets the wants of any fundamental web site (and features a free area registration!). You’ll be able to all the time improve as your web site grows.

Able to Construct a Web site?

We’ll be certain that your web site is quick, safe, and all the time up so your guests belief you. Plans begin at $2.59/mo.

Select a Platform

To construct your web site, you’ll want to select a platform — and there’s no content material administration system (CMS) higher, in our opinion, than WordPress. And 43% of the Net agrees with us. Like any highly effective instrument, there’s a studying curve to WordPress, however the open-source software program is free to make use of and fairly beginner-friendly.

Step 3: Design and Launch

OK — with a set of targets, a content material define, a website, webhosting, and a platform picked to your new web site, it’s lastly time to get constructing!

Construct Your WordPress Web site

Head over to DreamHost’s WordPress internet hosting web page, choose the plan that’s best for you, set up WordPress, configure your settings, and begin constructing your web site. Pull out the listing of targets and content material define you made in the 1st step, and use them to information you in selecting a theme that matches your model.

Be taught About Net Design Traits and Finest Practices

No, you don’t must grow to be a design professional in a single day. And by no means concern: These WordPress themes we simply talked about are stunning and can prevent from main web site design blunders. However listed here are a number of fundamental pointers to remember as you get began designing your web site:

  1. Maintain issues fast and simple. From homepage copy to navigation choices, assume quick and candy.
  2. Don’t concern the clean area. Don’t really feel the necessity to fill each nook and cranny; elegant vacancy can go a good distance.
  3. Maintain your menu entrance and middle. Maintain it straightforward to seek out or threat dropping guests.
  4. Thoughts your typography. What you say issues as a lot as how you say it — and what it appears to be like like.
  5. Choose a coloration scheme that matches your model. Colour communicates, so choose ones that match the ethos of your web site.
  6. Make it accessible. Increase your viewers by ensuring your web site is usable by everybody, together with people with disabilities.
  7. Use templates. If you join a DreamHost plan, you’ll have the choice to incorporate WP Web site Builder together with your account. This instrument makes it straightforward to make use of customizable {and professional} templates to design an attractive, totally practical WordPress web site. To show simply how versatile this instrument is, we put collectively a tutorial collection that demonstrates how you need to use WP Web site Builder templates to start out health blogs, meals blogs, pictures blogs, actual property web sites, and restaurant websites (to call a number of)!

In the event you lack the talents (or time to be taught the talents) to design an internet site — and have some wiggle room in your finances — think about hiring knowledgeable designer that can assist you customise your web site’s look.


Go forward. Ship your web site out into the world. Take a fast victory lap — you’ve earned it! However don’t lose your momentum; the work has solely began.

Second Quarter: Develop Your Web site

So now you’ve got an internet site. Yay!

Time to beef it up with some power coaching. That’s proper. As soon as your web site is up and working, flip your consideration to attracting extra guests and bringing in some earnings.

Step 4: Monetize Your Website

Prepared to usher in the massive bucks with a weblog or on-line retailer? Let’s get you arrange.

  • Evaluate your choices. Check out the services and products you’re promoting. Is there the rest you may add, particularly to entice again previous prospects? Have you considered including an on-line course or premium for-pay content material to your weblog?
  • Add some adverts. Embrace a little bit of delicate, tasteful promoting in your WordPress weblog to usher in some further income.
  • Affiliate marketing online. Incorporating affiliate hyperlinks in your weblog or web site is one other approach so as to add to your income stream. Principally, you’ll promote one other model’s product and supply hyperlinks to their web site. In case your readers click on and make a purchase order, you’ll get a lower of the sale in thanks to your referral.
  • Examine e-commerce options. How are you planning to promote and settle for fee in your web site? You’ll must get that squared away earlier than selling your on-line retailer. In the event you’re utilizing WordPress, we suggest Woocommerce (a lot so, that we’ve even received internet hosting only for Woocommerce customers). Examine up on the world of e-commerce and choose a web based fee gateway (be careful for sneaky transaction charges).
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Step 5: Undertake Web optimization Finest Practices

As soon as your web site is constructed and prepped to be monetized, you’re able to reel within the site visitors with Web optimization.

Web optimization is a gaggle of methods web site house owners can (and may!) use to seem nearer to the highest of the outcomes on search engines like google and yahoo.

Give it some thought: If you seek for one thing on Google, you in all probability solely scan the primary few entries earlier than clicking — and so will your purchasers. Since Google bases its outcomes rating on a wide range of components, it’s important to do the next:

To get began, take a look at our newbie’s Web optimization information. When you’re prepared to maneuver on to extra superior techniques, you’ll wish to think about investing in a devoted Web optimization instrument — Semrush is an answer we really feel comfy recommendingIt’s a 20-in-Web optimization instrument that comes with all of the options you’ll want to develop your site visitors:

  • key phrase analysis with the most important database available on the market (over 20 billion)
  • robust area analytics with desktop and cell databases
  • highly effective backlink analytics with hyperlink constructing alternatives
  • web site audit for on-page and technical Web optimization checks
  • content material audit instruments to test the Web optimization potential of a bit of content material in a real-time
  • aggressive analysis

We’ve labored out a particular free 14-day trial with Semrush so you can begin working in your Web optimization technique proper now and see how Semrush may allow you to implement greatest Web optimization practices.

Step 6: Take Care of the Particulars

Now that your web site has been up and working for some time, it’s time for some spring cleansing. Let’s be certain that your web site is as much as par and straightforward to entry for all of your potential prospects.

Clear and Polish

Begin with a few routine maintenance duties, and set reminders to do them once more in one other six months:

Go Cellular

Check out how your web site appears to be like on the small display. In case your web site isn’t optimized for cell — that’s, if it doesn’t look pretty much as good and cargo as quick on cell gadgets because it does on a pc — you’re lacking out. Responsive design issues in 2022.

Many potential prospects use telephones or tablets rather than a house pc, and a few store on the go. Plus, your Google search rankings may harm in case your web site isn’t mobile-friendly. Pull your web site up in your smartphone, and make any obligatory modifications.

Evaluate Your Visitors 

In the event you haven’t already, set up Google Analytics onto your WordPress web site. Google Analytics is a plugin that tracks and analyzes key knowledge about your web site, together with:

  • Web page views: At a look, this stat will reveal your hottest pages and posts prior to now day, month, and yr.
  • Distinctive guests:  Utilizing IP addresses, Google Analytics will monitor what number of distinctive guests your web site attracts.
  • Bounce charge: Generally guests will click on away out of your web site after viewing just one web page; this stat will let you know the way typically that dreaded “bounce” occurs.
  • Session period: When somebody visits your web site, how lengthy do they stick round? Verify this quantity for the reply.
  • Visitors supply: You would possibly all of a sudden see a rise in site visitors to a specific web page, and Google Analytics will allow you to pinpoint what hyperlink is sending the guests.

Finding out these statistics will allow you to discover modifications to make to attract extra guests and encourage them to remain longer (and hopefully make a purchase order).

To get extra knowledge of any web site’s on-line presence you may strive Semrush instruments for 14 days at no cost. Aside from offering all-around options for on-line advertising and marketing Semrush permits to attach Google merchandise like Google Analytics, Google Search Console, Google Knowledge Studio and to maintain the whole lot in a single place.

Third Quarter: Safe Your Web site

Time to work on endurance. You need your web site to stay round for the lengthy haul. Now it’s time to beef up your safety practices and shield your knowledge.

Step 7: Tighten Web site Safety

Relating to safety, you may relaxation straightforward at night time: You’re already heading in the right direction to conserving your data and buyer knowledge protected with WordPress and DreamHost. However there are a number of further steps you may take to tighten up safety.

  • Change to HTTPS. The “S” in HTTPS stands for “safe,” and it’s (shock) the safer model of HTTP, encrypting your knowledge as it’s transferred out of your web site to a consumer’s browser. Add that all-important “S” by getting an SSL/TLS certificates (supplied at no cost with all DreamHost internet hosting plans).
  • Allow a firewall. You in all probability have a firewall in your pc, defending you from undesirable assaults. And, in the event you’re one in all our prospects, fortunate you: DreamHost features a built-in Net Utility Firewall (WAF) to supply your web site related safety.
  • Use two-factor authentication. It will require you to check in to your web site with a code that’s first despatched to your cell phone. Whereas it may be a little bit of a trouble in your finish, this step goes a good distance in conserving your web site safe. Use a WordPress plugin like Two-Issue Authentication.
  • Add an SSL certificates. At DreamHost, we would like you and your web site’s customers to really feel safe and assured about their knowledge and monetary transactions. We additionally need you to have the ability to concentrate on constructing your web site’s following — that’s why we provide SSL/TLS certificates free with all of our internet hosting plans!
  • Again up your web site. Hackers gonna hack. Even with all of your efforts to safe your web site, safety breaches and different disasters are nonetheless doable. So be certain that to repeatedly backup your web site. That approach, if the unthinkable occurs, you received’t lose your whole digital property.
  • Scan for malware. Hackers can actually mess issues up to your web site by putting in malware, which may mess with the code and steal safe knowledge. Scan your web site repeatedly to ensure it’s clear. DreamHost prospects can join DreamShield, an add-on that routinely scans your web site for malware.
  • Choose a powerful password. Don’t make it straightforward for simply anybody to stroll into your digital entrance door; select a password that’s lengthy, unusual, and used solely to your web site.
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Step 8: Velocity Issues Up

Nothing is extra of a drag than a sluggish web site. Maintain your web site in control by:

  • Putting in a caching plugin for quicker load occasions. The “cache” is the place your pc shops just lately used data, such because the information of a just lately visited web site. A caching WordPress plugin pulls knowledge from the native cache as a substitute of reloading it totally each time, thus dashing issues up.

  • Optimizing your pictures. Excessive-res pictures can take an extra-long scorching second to load, however there’s no must sacrifice high quality.
  • Testing your pace. Even when it looks like your web page is loading usually, get within the behavior of repeatedly testing your pace. Merely kind your URL into Google’s PageSpeed insights for fast evaluation and tricks to get a quicker rating.

Step 9: Put together for Trolls

By the point you’ve reached this step, you’ve in all probability received followers. However as your web site builds a group, it can additionally entice a number of the slimier creatures lurking within the anonymity of the net: spammers, trolls, and merciless commentators. Maintain these ideas in thoughts as you take care of the underbelly of the net:

  • Don’t feed the trolls. That is rule No. 1 in relation to trolls. Don’t interact; it can simply feed the hearth.
  • Perceive the distinction between trolling and disagreement. Not everybody who disagrees with you is a troll; often, they’re reliable readers with a special viewpoint. Be at liberty to defend your self and your arguments, and be open to altering your thoughts — and reminding aggressive commenters to play good.
  • Set up a commenting coverage. Spell out to your readers the way you anticipate them to behave, what the implications are for violations, and clarify that trolls aren’t invited to the celebration.
  • Block or delete. If a trolling put up will get too out of hand, don’t be afraid to step in and shut it down.

Fourth Quarter: Promote Your Web site

Congratulations! You’re formally three-quarters of the best way by way of this marathon [splashes water on face]. Don’t lose that momentum; proceed robust and regular to the end line. Consider all of the orange slices awaiting you. To get there, your subsequent job is promotion.

Step 10: Promote

You’ve received an incredible factor going, and it’s time to inform the world. Even for the newbie web site proprietor, promoting is a no brainer that may be easy, efficient, and inexpensive. Attempt your hand at two fundamental forms of focused promoting:

  • Pay-Per-Click on Promoting — Web optimization technique will organically transfer you to the highest of the search outcomes. With Pay-Per-Click on (PPC) adverts, you’ll take issues extra into your individual palms by paying to land atop the search engine end result pages (SERPs). The perfect half? You solely should pay for premium placement if somebody clicks in your hyperlink. You select the key phrases you wish to carry up your advert, and you’ll set and restrict your individual finances.
  • Social Media Promoting — Fb is a well-oiled, data-collecting machine, and you need to use its energy to focus on promoting on to your best viewers. You’ll be able to create a Fb advert that reaches customers based mostly on particular data reminiscent of age, gender, pursuits, and so forth. As with Google Adwords, you’ll set a finances and pay for clicks. Get on Instagram and leverage your feed and tales for some nice free promoting to your model. Observe this information to slim down which social media platform it’s best to use for your enterprise.

Step 11: Market with E-mail

E-mail is one in all your e-commerce web site’s greatest instruments for locating new prospects, bringing again earlier ones, and sustaining relationships.

Be taught the Fundamentals

Examine up on e mail advertising and marketing, a tried-and-true advertising and marketing technique that entails gathering e mail addresses as a method to share content material and construct relationships with present and potential prospects.

Acquire E-mail Addresses

You’ll be able to’t ship any mail in the event you don’t know the place it’s going. However don’t be spammy and shady about it; create opt-in types instantly in your web site inviting guests to subscribe. Attempt providing one thing in trade for an e mail deal with, reminiscent of a reduction off a primary buy or entry to a free e-book.

Create an E-mail E-newsletter

E-mail newsletters stay top-of-the-line methods to attach together with your prospects, so create one and make it the middle of your e mail advertising and marketing technique. In the event you’re a enterprise proprietor, use it as a method to showcase your voice and your model, share information and upcoming occasions for your enterprise, and introduce new merchandise (however don’t be too pushy). Ship it out repeatedly, loaded with recent content material, after which solicit suggestions.

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Convey Your Prospects Again

Past a publication, what different forms of emails will interact your prospects? All the time ship buy receipts and ensure to welcome new subscribers. Contemplate reaching out to previous prospects to announce gross sales, share reductions, and invite them again to the fold.

Step 12: Get Inventive

Now that you just’ve lined your bases with promoting and e mail advertising and marketing, dig deeper and get somewhat inventive in extending your web site’s attain. Check out these promotion concepts:

You’ve made it to the end line! You’ve labored exhausting, and your web site is actually one to be happy with. Now, hit the showers, champ.

And in the event you haven’t launched your web site but, we’re right here for you. Begin off on the correct foot with DreamHost’s shared internet hosting plan. It’s probably the most inexpensive method to make all of your web site desires come true — significantly, plans begin at simply $2.59/month — with out sacrificing high quality and efficiency. Create your web site in the present day!